The Identity Tax: Why the Customer Match API Update is a Margin Trap for Q1.
Georgiy Butenko
The February Market Audit: Agentic Commerce and the CFO’s Revenge.
The Death of ROAS: Why Google Just Made Your Attribution Dashboard Obsolete.
The End of “Pull”: Why the Discover Core Update is a Commercial volatility Event.
The Black Box Cracks: Why the New PMax API Just Ended “Blind Bidding.”
The 2026 Liquidity Crisis: Why “Efficiency” is the New Trap.
The Death of the Daily Cap: Why Google’s “Total Budget” Update is a Liquidity Trap for the Unprepared.
Stop Just Feeding the Algorithm. Start Controlling It.
