About – butenko.ua

The Insider Advantage

After 9 years inside Google’s Large Customer Sales (LCS) team, I founded Butenko agency to bring institutional-grade strategy to ambitious brands.

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Years of Experience

From the early days of SEO to the AI revolution. I have navigated every major algorithm update and know how to pivot strategies to keep clients ahead of the curve.

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Ad Spend Managed

Managing high-volume budgets with the discipline of an investor. I focus on profitability and unit economics, treating every dollar of your budget as if it were my own.

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Global Markets

Experience across North America, EMEA, and APAC. I understand the complexities of international scaling, localization, and cross-border growth.

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Web Projects

Beyond ads, I architect the entire user journey. From high-converting landing pages to complex server-side tracking setups that capture every signal.

Why I Left Google

For nearly a decade, I worked as an Industry Manager at Google, advising the region’s largest advertisers. I saw a recurring problem: Brands were spending millions, but their agencies didn’t understand the ‘Source Code’—the engineering and data architecture required to make the algorithms work.

I launched this consultancy to fix that. I don’t offer generic services. I offer the technical precision and strategic depth that usually only exists inside the tech giants.

Boutique by Design

We are not a volume agency. We are a specialized consultancy. This structure is intentional.

In large agencies, you are sold by a senior partner but managed by a junior associate. At Butenko, the experts you see here are the experts handling your business.

We combine the strategic firepower of a global agency with the agility and personal dedication of a family-run business. I handle the strategy and algorithms; Dianne ensures operational excellence and financial compliance.